The obvious benefit of a mobile website is it makes traditional websites more accessible for mobile users. It can have all the same elements as the regular version of the website, such as the look, the feel, the same pages, images and other content, but has been optimized in a mobile friendly layout.
Now, your traditional business website can be accessed via cell phone or tablet and have the same readability and functionality. By having a mobile website, customers can access your website anytime, anywhere using any device, without compromising the user experience.